MADRID: Atletico de Madrid have insisted that its new stadium project remains unaffected by the Spanish city’s Olympic disappointment.Madrid’s third consecutive tilt at the Olympic Games ended in defeat on Saturday as it exited at the first round of International Olympic Committee voting before Tokyo went on to secure the 2020 Games ahead of Istanbul.

In December 2011, Atletico revealed plans for a new 70,000-seat stadium that will replace its Vicente Calderon home and the venue was set to play a key role in a Madrid-based Olympic Games. Despite the IOC’s verdict, club president Enrique Cerezo said: “Our plans regarding the stadium go ahead and we hope to soon be able to enjoy it.”

Club ceo Miguel Angel Gil added: “It is a sad day for the Spanish, for the athletes and above all, for all the members of the Olympic bid who have dedicated time (to the effort). It is a decision that directly affects us, due to the fact that the heart of the Olympic Games was to be held in our stadium, which had given Atletico significant value.”

The Calderon has been the home of Atletico club since 1966 and was renovated ahead of Spain’s staging of the 1982 FIFA World Cup.

It has a capacity of 55,000 but Atletico have a long season-ticket waiting list and feel constrained by the relative lack of space.

Gil said the new stadium would remain the venue of athletics and the opening and closing ceremonies should Madrid decide to pursue a bid for the 2024 Olympics. In terms of construction, he added: “The International Olympic Committee’s decision does not affect anything. Construction is planned to end on the same day, during the season 2015-16.”

READ MORE AT:
 
Soccerex Business Daily
Soccerex Daily Reader Offer - Ad
Tuesday, September 10, 2013

Barcelona broadens commercial horizons by banking UAE partner

FC Barcelona has agreed a three-year partnership with the UAE’s United Arab Bank in a deal that represents the Primera Division champion’s first partnership in the financial sector outside of Spain and Andorra…. read more

Atletico Madrid states Olympic defeat will not affect stadium plans

Atletico de Madrid has maintained that its new stadium project remains unaffected by the Spanish city’s Olympic disappointment…. read more

Dein signs up for African Forum

David Dein, former vice-chairman of English Premier League club Arsenal and the Football Association, has confirmed his participation alongside South Africa legend Lucas Radebe at this year’s Soccerex African Forum, which takes place on October 1-2 at Moses Mabhida Stadium in Durban….read more

Natal stadium will not become World Cup ‘white elephant’ – Rebelo

Brazil’s Sports Minister Aldo Rebelo has stated his satisfaction with the rate of development of Natal’s Estadio das Dunas for the 2014 FIFA World Cup and has maintained that the venue will not become a ‘white elephant’ following the tournament…. read more

United gains extra credit with MBNA renewal

Manchester United has announced a three-year extension to its UK partnership with credit card issuer MBNA…. read more

Prefer your news online?

Stopped receiving your usual copy?
Click here!

Getting a grip on the tyre sponsorship category

Matthew Glendinning, editor of Sports Sponsorship Insider, discusses the increasing presence of tyre companies in football sponsorship…

Last month’s feverish transfer window trading and record-breaking aggregate fees among the top five European leagues has given way to September and the return of the FIFA World Cup qualifiers. A good time then to reflect on a sponsorship category that tends not to attract much stardust from marketers, but has become an important revenue contributor to major football events – tyres…. read more

Soccerex Daily Reader Offer - Ad