|FRANKFURT: The Deutsche Fussball Liga has SEALED a multi-year agreement with 21st Century Fox across North and South America, Europe and Asia.
21st Century Fox, home to a global portfolio of cable and broadcasting networks and properties, have signed a five-year deal with the DFL in Asia and the Americas, and a two-year term in Europe.
The agreements will leverage 21st Century Fox’s global distribution footprint in territories such as the United States, Brazil, Canada, China (in English), Indonesia, Italy, Japan, Mexico, the Netherlands and many more.
In total, the agreements cover 80 countries or territories on four continents and will span three units of 21st Century Fox: Fox International Channels, Fox Sports and Sky Italia. Under the terms of the agreements, 21st Century Fox will be granted exclusive rights, subject to certain reserved rights, to the Bundesliga in the Americas and Asia – excluding India and the Oceania region – as well as Italy, the Netherlands and Belgium.
The deal, which will take effect with the 2015-‘16 season, includes rights to all 306 Bundesliga matches each year, as well as the DFL-Supercup and the Bundesliga Relegation Playoffs.
“Both on and off the pitch, the Bundesliga has grown to become one of the preeminent soccer leagues in the world,” said James Murdoch, Deputy COO of 21st Century Fox. “We look forward to partnering with the DFL over the next five years to leverage our unrivaled global portfolio of sports channels to bolster the Bundesliga brand in every corner of the globe.”
Christian Seifert, CEO of DFL Deutsche Fussball Liga, stated today: “These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property. 21st Century Fox is a global-scale partner that provides German soccer opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in the Bundesliga’s continued development over the coming years.”
The new agreements will also see 21st Century Fox benefit from Sky Deutschland’s status as an Official Partner and domestic broadcaster of the Bundesliga in Germany.