ZURICH: The Home of FIFA will host the first World Summit on Ethics in Sports on Friday, September 19, which will see leading figures from a variety of disciplines, such as politics, business, academia and NGO’s come to Zurich to help define the role of sports in solving society’s problems and highlight examples of best practice.

FIFA president Joseph S Blatter will officially open the conference and welcome the gathering which includes former Germany star and coach Felix Magath, cricketing legend Sachin Tendulkar and multiple Olympic medal winner Gustavo Borges.

The summit will elaborate on what business and politics can learn from sports, showcase successful CSR activities in the sports arena and address current challenges in sports ethics.

It will also feature keynote addresses from world-class speakers and breakout sessions to enrich participants’ overall knowledge and experience and propose a substantial agenda for action.

Among highlights is an hour-long panel discussion between sports personalities on the role of sports, while involving audience interaction.

“Ethics and integrity are essential in the world of sport and are topics that have continued to gain importance for FIFA and the football community in recent years,” said Blatter.

“We therefore welcome the opportunity to host this special summit and look forward to a fruitful debate among international experts on these important topics.”

FIFA will also be well represented with chief medical officer Professor Jiri Dvorak, the chairman of the independent ethics committee Hans Joachim-Eckert and Michael J Garcia, security director Ralf Mutschke as well as FIFA ambassador for fair play Simone Farina.

The World Summit on Ethics in Sports will also see the conferment of the 2014 Ethics in Sports Awards. The awards will recognise an outstanding individual and organisation that have demonstrated the importance of human values and ethics in life and in the sporting arena.

For further information and the summit program of the World Summit on Ethics in Sports, please visit http://www.ethicsinsports.ch/