GLASGOW: Scottish Premiership leaders Celtic have confirmed the biggest kit deal in their history, signing a ‘long-term’ agreement with New Balance.
The partnership will begin at the start of the 2015/16 season. New Balance, which is building its soccer business, replaces Nike, which has supplied Celtic with kit for a decade.New Balance is believed to have committed a sum significantly higher than the UK£5 million per season deal the club had with Nike.

“New Balance is one of the world’s leading sportswear manufacturers and will cater for the huge global demand for Celtic kit. Importantly our cultures match well,” said Peter Lawwell, Celtic’s chief executive, as the deal was confirmed on Thursday.

“While New Balance is relatively new to football, its sporting heritage dates back over 100 years and there is huge excitement around the brand and its ambitions globally.”

Celtic join the likes of Liverpool FC, Stoke City and La Liga club Sevilla in partnering with New Balance.

Richard Wright, the brand’s general Manager of soccer, said: “We are so excited to be working with Celtic Football Club. The famous green and white hoops are an iconic symbol in football and we can’t wait to collaborate with the club on future ranges of apparel.

“This deal with Celtic will enable New Balance to become synonymous with all that’s great about the Scottish game. We’re dedicated to producing innovative products that the players and fans can wear on the way to creating more cherished memories for this great club.”

Celtic are six points clear of Aberdeen after 27 games of the 2014/15 Scottish Premiership season, with the Glasgow club well-placed to win their fourth successive league title.


SoccerexPro Daily
Friday 06th March 2015
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