US federation and MLS sign up to new deal with Coca-Cola
NEW YORK: Major League Soccer and the United States Soccer Federation have announced a multi-year partnership with Coca-Cola.
The deal also includes a renewal of the Company’s current official beverage partnership with the Mexican national team’s US tour.
The exclusive association with MLS will include the carbonated beverage and water categories. Coca-Cola replace the league’s long-standing partner PepsiCo.
“Coca-Cola and the beautiful game have always been associated with each other- whether at a global or local level,” said Ivan Pollard, senior vice-president investment, connections and assets, Coca-Cola North America.
“With this new partnership, we are committed to growing soccer here in the U.S. and using the power of our brands to engage and refresh fans at every level of the sport,”
US Soccer ceo Dan Flynn said: “We are very excited to partner with iconic brands like Coca-Cola and Powerade.
“US Soccer will benefit greatly from the marketing efforts of these brands and their incredible commitment to elevating the sport of soccer. As our official sponsor, we’re looking forward to the support and product they will be providing to our Men’s, Women’s and Youth National Teams, as well as teams in the US Soccer Development Academy, in the coming years.”
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