—- The latest annual report from the Brand Finance consultancy agency published this week puts Paris Saint-Germain ninth in terms of the world’s most valuable football clubs. The club was one of European football’s fastest-growing brands and thus strengthened the top 10 position which it had achieved the previous year.
The study reports that the brand has increased its value by 67pc in the space of a year. This can be particularly attributed to Match Day revenues which rose by 57pc, commercial revenue which was up $182m year-on-year as well as a fast-increasing international fan base.
“These constantly growing results prove that our project is moving ahead in the right direction,” said Nasser Al-Khelaifi, President of Paris Saint-Germain. “We remain focused on our goal to become one of the top 10 global sports brands. Next season we will have to continue our hard work to keep on growing our club reputation both in France and in the world.”
With the Club’s increased visibility and more attractive range of sponsorship opportunities, Paris Saint-Germain strengthened its commercial revenues this year, in particular with the arrival of significant new partners such as Huawei, Engie, American Express, Aurel BGC and Hugo Boss.
In terms of matchday revenue, Paris Saint-Germain focused investment on renovation work at the Parc des Princes to expand its hospitality packages. There are now 3,490 hospitality seats – a figure set to rise to 4,500 next year with the aim of further increasing matchday revenue.
In the space of four years, the club has been buoyed by incredible sporting and financial success, demonstrating its ability to immediately transform on-field achievement into commercial progress season after season. At the same time it has quickly developed an ever-growing and truly international fan-base, and can now proudly count itself among the most attractive and dynamic sports brands on the planet.
Evolution of the value of the club over the past four years (source – Brand Finance):
2011: Did not figure in ranking
2012: No.38, USD 64 million
2013: No.24, USD 85 million
2014: No.10, USD 324 million
2015: No.9, USD 541 million
The Brand Finance annual report is available on-line: