NEW YORK: NBC Sports Group has agreed a six-year extension to its broadcast deal with the Premier League.

The renewal will see NBC Sports Group continue to show all 380 Premier League games each year across a range of platforms, including the main NBC network, until the end of the 2020-21 season.

Matches will also be available on the NBC Sports Network, USA Network, Telemundo and NBC Universo, as well as through the Premier League Extra Time TV package and the NBC Sports Live Extra digital service.

No financial terms were announced but with ESPN and Fox Sports also reportedly in contention, NBC is likely to have committed considerably more than the US$85 million it is currently paying each year under the terms it agreed with the league in October 2012.

That deal was one of the most significant ever signed by an American broadcaster and an overseas league.

The extension will kick-start the Premier League’s international round of rights sales as it looks to build similar growth to its live domestic TV deals, which it renewed with Sky Sports and BT Sport for a combined £5.14bn earlier this year.

“We are excited to continue our tremendous partnership with the Premier League, and we look forward to presenting the world’s finest soccer league to Americans for many years to come,” said NBC Sports Group chairman Mark Lazarus.

“As sports fans, there’s nothing better than waking up on a weekend morning to live and relevant events, and we at NBC Sports are thrilled to continue to be this outlet for the fast-growing Premier League fanbase.”

Premier League executive chairman Richard Scudamore paid tribute to the “fantastic job” NBC had done in the opening two years of its coverage, adding: “Outstanding production, expert analysis, and wide audience reach have all been beyond expectations.

“First-rate creative marketing and promotional campaigns have driven interest in our clubs, and the competition as a whole, to unprecedented levels.

“NBC Sports has committed to extend partnership activation and promotion of clubs in future seasons – a significant factor in the awarding of these rights – and we look forward to continuing our excellent working relationship with them for the next seven years.”


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