MIAMI: IMG has leaped in where marketing angels might fear to tread with an appointment to market commercial rights to next year’s Copa America Centenario.
IMG has been contracted along with Soccer United Marketing by the Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the South American confederation CONMEBOL.
The decision has been ratified by the organising committee for the tournament which is being staged inxthe United States after uncertainty following the FIFAGate corruption case allegations.
The combined bid from IMG and SUM was selected from 12 responses based on criteria which included financial models, the reputation, responsiveness, capabilities, resources, experience in the field, and preparedness to move quickly to market and service the rights.
CONCACAF president Alfredo Hwait said: “IMG and SUM will play an integral role in building the commercial success for this historic Copa America Centenario.
“We are proud of the RFP process and the large interest it attracted in the marketplace.
“Involving global brands and worldwide broadcasters will ensure that soccer fans from around the globe will enjoy what we expect to be a once in a lifetime event.”