— The success of FIFA’s glittering new football awards was reflected through a series of ground-breaking innovations, engaging 28 million fans across the globe.

FIFA’s exciting new 360 Facebook Live broadcast stole the social show, with engaged fans consuming 76 million seconds of event coverage @Facebook/FIFAFootballAwards. Being the first sports organization in the world that used 360 Live during an event, the real-time panoramic tech captured special moments, like Diego Maradona’s reunion with the FIFA World Cup trophy.

It was the debut of a new democratic voting procedure as well. Football fans were able to vote on FIFA.com for high-profile player and coach awards, empowered with 25 per cent of the total ballot. By the time of the gala evening, 5.5 million fans had voted. Ten fans from different corners of the globe also attended the awards show, as a result of winning exclusive FIFA digital competitions.

Read the full story here.

Français
Español
Deutsch