LONDON: Arsenal have announced a new long-term kit deal with Adidas, said to be worth £300m over five years.
The long-rumoured deal will see the Premier League club kitted out by the German sportswear giant from July 2019 and bring in £60m annually, making it the third most lucrative arrangement in world soccer. Only Manchester United’s £75m-a-year deal with Adidas and Barcelona’s staggering £140m-a-year Nike partnership bring in more.
The announcement officially ends the Gunners’ deal with Adidas’ German rivals Puma, offering a significant upgrade on the £150m contract signed in 2014.
In terms of Premier League commercial supremacy, it puts Arsenal on a par with Chelsea. The West London club pull in £60m-a-year from their Nike deal, albeit on a longer term contract which tops out at £900m until its expiry in 2032.
Manchester City are reportedly set to sign a £50m-a-year deal with Puma, although that has not been officially confirmed. Tottenham’s tie-up with Nike is worth £30m per season.
Arsenal’s last kit supply deal with Adidas ran from the 1986-87 season until the conclusion of the 1993-94 campaign, with several of those designs becoming cult classics and re-released as unbranded collectibles by the club.
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